Q4 Performance of iOS Self-therapy & Journaling Apps in the UK

In the fourth quarter of 2023, the self-therapy and journaling category on iOS saw varied performance among its top apps in the United Kingdom. Sensor Tower provides detailed insights into these trends.

Me+ Daily Routine Planner experienced fluctuating revenues, peaking at around $17K in late October and declining to $10K by year-end. Downloads spiked to over 21K in early November before dropping to roughly 15K by December's end. The app's weekly active users reached a high of approximately 64K in early November, concluding the quarter with nearly 60K.

Breeze: Mental Health maintained a steady revenue stream, starting the quarter at $18K and ending at roughly $11K. The app saw a download peak in late October with over 5K, which later diminished to around 8K by the holiday season. Weekly active users showcased a peak of 23K in early November, ending the quarter with about 22K.

Paired: Couples & Relationship showed a revenue pattern with slight peaks and troughs, starting at $7.5K and dipping to $5K by the quarter's end. Downloads saw a high in mid-November at over 5K, while weekly active users peaked at 55K in the same period, ending at nearly 49K.

Flora - Green Focus reported no revenue but saw downloads gradually increase to nearly 4K in early November, then fall to around 2K by the close of December. Weekly active users peaked at over 10K in mid-November, ending the quarter just under 7.5K.

I am - Daily Affirmations saw its revenue hitting a high of $7.4K in early October, descending to nearly $5K by the end of December. Downloads remained steady with a slight increase to approximately 3K by the holiday season. The app's weekly active users showed a modest increase from 16K in late September to over 16K by the quarter's conclusion.

For more detailed insights into the performance of these and other applications, Sensor Tower's extensive data and analytics can provide further understanding of market trends and user engagement.